CREATED
May 2022
WORK
Toy Design
Packaging Design
MATERIALS
Pine Wood
Magnets
Marble Run is a set of magnetic wooden tracks that lets you build your very own roller coaster. It is hand-made with solid pine wood and embedded magnets that stick to magnetic surfaces.
The tracks function vertically providing speed to the marbles without any extra mechanisms. The tracks were craved and shaped by hand in a variety of shapes and slopes. Along with the seven tracks the box also contains five obstruction pieces that the marble bounces from. The primary colour of the packaging is black. The black on white graphics are meant to stand out on the shelf in the crowd of bright colourful packaging.
Target Audience: 5+ yrs, designers and creatives.
Create • Play • Learn
Boxes inside the Box
In addition to the main packaging, each of the individual pieces come in their own smaller boxes. The boxes primarily avoid the pieces nudging onto each other but also create an additional surprise while opening and discovering a new shape.
The boxes have their shapes on the lid for recognition and ease in organizing the pieces back in the box. And the marbles come in their own little box too.
Logo
Colours
The primary colour of the brand is black and secondary is grey. The black on white graphics are meant to stand out on the shelf in the crowd of bright colourful packaging. The accent colours, colours of the inside boxes are red, blue, green and yellow. Sparsely used these colours grab attention where ever needed.
#000000
C75 M65 Y65 K90
#4D4D4D
C65 M55 Y55 K35
#EF413D
C0 M90 Y80 K0
#29ABE2
C70 M15 Y0 K0
#58B947
C70 M0 Y100 K0
#F3BF43
C5 M25 Y85 K0
Pattern
The pattern takes inspiration from the shape of the tracks. The shapes come together as various patterns on the packaging and the instruction cards. The tones of the four colours are muted to work well cohesively.
