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CREATED

Sept 2024

CLIENT

Mental Health Foundation of Nova Scotia

AWARDS

Ice Young Creatives

With more than one in four Canadians affected by mental health symptoms, the holiday season can be challenging and stressful, making it even harder for many to reach out. Feelings of shame, guilt or fear of judgment can prevent people from expressing their true emotions.

This campaign highlights the possibility of almost every Nova

Scotian knowing someone who is having a hard time. It depicts the invisible battle of people unable to share their true feelings. Mental Health Foundation of Nova Scotia aims to gather support through messages of kindness and break the stigma, so it easier for those struggling to seek the help they need.

Undelivered Messages

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