CREATED
Apr 2023
SERVICES
Brand Positioning
Identity Design
Microsoft Templates
TEAM
The Wju’snewiknaq-Wind Strength Initiative is a wind energy partnership led by Membertou. Together, their goal is to advance the wind energy productions and reduce barriers to increase Mi’kmaw participation in Nova Scotia’s clean energy transition.
As a part of the Eastern Clean Energy Initiative team at my role as an in-house designer was to create the Wind Strength brand from scratch and produce all creative materials for Clean Energy Initiative to ensure brand standards are established and maintained.
Paving the way to a clean and green Nova Scotia.
The Challenge
The Initiative's goal is to take an active role in the fight against climate change and instigate the energy transition based on the organizations' holistic knowledge to lead viable innovations.
The challenge was to create a brand that combines the culture and ambitions of two diverse companies. I worked with multiple stakeholders to understand and articulate their vision for a shared future. A strategic positioning narrative for the new entity was developed that formed blueprint for the brand.
Like any brand representing a collective, Wind Strength assumes a shared and diverse identity that in this case, represents a global future as well as teamwork with other communities.
Visual Language
The sustainable future is represented in a clean, fresh and adaptable brand. The colour gradient explains the dynamic transition in which the sector finds itself: from the traditional blue flame of gas to the intense green of sustainability.
To bring the brand to life, a foundation for voice and tone was laid out. A robust messaging framework was created to apply at all touch points, from marketing campaigns to customer support messages. It was supported by the equally strong visual language, that would continue to inspire connection between communities and their environment.
